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2017: Thus Far and Going Forward

2017 – Thus Far and Going Forward.

As this year gallops forward, we wanted to take a few minutes to update you.

First, we want to thank each and every one of our customers for supporting us in 2017.  The first few months of this year have seen record sales as compared to previous years. We love sharing the work of traditional crafts people and we have greatly enjoyed meeting all of you -- in person or via phone or internet.

Second, we want to thank the vendors we work with.  Your creativity, your talent, your skills – YOU – make this project so enjoyable.  Thanks for providing us great products and thanks for your friendship.

So, what to expect the rest of this year?  Let’s start with a little history.

As many of you know, Mooresville Mercantile is our “retirement project.”  We’ve both had multiple careers that had nothing to do with traditional crafts.  At the same time, we were fortunate to meet and get to know many of the country’s top traditional craftspeople and furnish our homes with their products. As we left our previous careers behind, we decided we could keep busy during retirement by bringing those traditional crafts south.  

Our initial intent was to simply have a booth in a couple antique malls featuring work from past and present members of the Early American Life magazine Directory of Traditional American Crafts.  And that is how we started, with booths in Decatur and Huntsville, Alabama, as well as Franklin, Tennessee. But Mooresville Mercantile and our customers had other plans for us and the business grew in ways we never expected: showroom, large retail shows, paper catalog, online catalog.  We closed all the antique mall booths by 2013 because we couldn’t keep them stocked.

We love the places Mooresville Mercantile has taken us, the people we meet, the skills and arts we have shared. We’re excited about what we have planned for the future.  But with growth, comes adjustments and we have found the need to make a few adjustments to keep our other retirement plans in balance with Mooresville Mercantile.

  • Beginning May 14, the Mooresville showroom will be open by appointment (256-309-9085), “by chance,” and for special events. This allows us more flexibility for family and retirement fun, as well as the flexibility for more shows in different parts of the South. We promise to continue to be as responsive as possible when you need to shop or pick-up an online order. If you want to shop and we’re available, we’ll be there!

  • We will continue to host special events, such as Spring Gathering and Fall Gathering. We’re planning to enhance those events by expanding our Open Houses to multiple days and coordinating the seasonal events with other Mooresville businesses.  For example, 2017 Fall Gathering is Saturday, Sept. 23, and we will again be hosting local vendors under the trees.  Additionally, we will expand our Fall Open House to multiple days and we are coordinating Fall Gathering with an event at 1818 Farms.  We are looking at the possibility of more special events – and we welcome all ideas. (Applications for Fall Gathering vendors will be available online by mid-May.)

  • The showroom will be open for holiday shopping. We will announce dates and times later.

  • Mooresville Mercantile will continue to support the town’s special events. We will be open for the Dec. 9 Historic Mooresville Holiday Home Tour and Progressive Dinner.  We were open for each April Walking Tour and offered participants a discount on purchases.  We will once again commission an annual Historic Mooresville ornament and donate a portion of the sales to the town.  We will support our village in every way we can.  With the Mooresville Bicentennial celebration starting this year and going through 2018, we are looking forward to many exciting events in Mooresville.

  • We welcome group tours and offer the use of our patio and a discount for groups. If you have a garden club or women’s group or Sunday School class that is looking for a nice field trip, contact us at 256-309-9085.  We’ll open for you, offer each member of your group a discount on their purchases, and help you coordinate details. We will do this at any time of year.

  • Our annual Very Special Windsor Chair Sale with Lawrence Crouse Workshops will continue. We have samples of most Windsor chair styles offered by Lawrence Crouse in-stock and will continue to offer great discounts.  Look for details and sale prices in September.

  • We will continue to participate in retail shopping shows and will be expanding to new shows. We participated in a spring show in Memphis last month.  We will again participate in Under the Christmas Tree in Huntsville (Nov. 3-5) and Christmas Village in Nashville (Nov. 10-12).  We are adding Mistletoe Merchants in Memphis October 6-8 and are looking at other shows across the South. (We welcome suggestions for shows and events that we might add to our schedule – send info via FB message or to

  • Our online catalog ( will continue to grow and improve. We have several enhancements planned for this summer that we think you’ll really like.  Our goal is to have those finished in time for the release of the 2017 catalog.

  • Yes, our paper catalog will continue to be printed each September. We’ve already ordered the products for the 2017 catalog and are working on design options. Our goal is to have it ready for distribution at Fall Gathering. 

  • We will say good-bye to the Packet of Fine Goods subscription program after the Summer 2017 shipments. This project has been loads of fun with steady participation, but it has not reached the level needed for long-term sustainability.

  • We are continuing to work with artisans on custom designs for Mooresville Mercantile, including interpretations of the same design by multiple artists working in different media. And, yes, the 2017 Signature Design redware plate is completed, but it’s a secret until September!

  • We are re-committing to bringing traditional nationally-recognized craftsmen to Alabama, for workshops, for Under the Christmas Tree, for special events.

  • We are offering our former textile room to local artists and craftsmen who need a place for a class or workshop. Mooresville Mercantile would not be sponsoring these classes or workshops, but will provide the location at no cost.  There would be some requirements, so call 256-309-9085 if you want to know how this would work.

  •  You will slowly see a shift back towards our original plan of focusing on products from past and current members of the Directory of Traditional American Crafts selected by Early American Life magazine and similar quality craftsmen. At the same time, we’ll be keeping favorites such as our embroidered towels, Country Cottons kitchen linens, beeswax and bayberry candles, battery tapers and more.

  •  And, needless to say, we will remain – always – Made in the USA.

 We’re working on more projects, but those plans are not yet ready to be shared.

Thanks again for supporting Mooresville Mercantile and traditional American crafts.

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